Search Can be done on your own, it is typically much more involved than people realize.
If you don't register and you find out later that another company already has the same or a very similar name, you will have to redo all of your business cards, stationery, advertising, and signs. If you already have registered a domain name, you will have to change that as well.
Liability to Registered Owner
If you do not register and there happens to be a registered owner of the same or a substantially similar mark, that owner will have an indefinite period of time to find you and sue you for infringement.
Loss of Customers
In case there are multiple businesses operating on same name, you may lose customers, also it’ll confuse the customers
Option to Expand
You could lose the right to expand outside the original business area if you do not register.
Enjoy exclusive rights
Trademark registration helps the proprietor to get exclusive rights and use it with every possible ways. Conceivably the most vital explanation behind enrollment of an Trademark is that it categorizes the organization in an authorized firm.
An enlisted trademark can be hypothecated as security, implying that an enrolled exchange stamp can be promised as security to anchor advance offices similarly as steady property can be reinforced.
Explore yourself in other nations
Registered Trademarks can be utilized in some of the foreign territories and the business can be expanded.
Trademark registration helps to attract human resource as people love to work with brands and Trademark registration helps to make the firm as a brand itself.